For this project, I had the pleasure of crafting the visual identity and branding elements for Lucy’s travel series. The goal was to reflect her kindhearted and authentic approach to storytelling while capturing the spirit of adventure. I developed a cohesive design that ties together her travels, film photography, and everyday moments, creating an experience that feels personal, warm, and visually captivating. From logo design to custom graphics, every element was thoughtfully designed to resonate with her audience and convey the beauty of her journeys.